
22 september, 2026 - 15:13

Hoobla was founded on 17 June 2021 and officially launched on 22 September that same year.
It has therefore now been five years since Hoobla officially launched. Five years since the platform went live, celebrated with a packed launch party. Five years since an idea became a reality – the idea that companies should be able to access expertise in a simpler and more flexible way.
And yes, the excitement that was in the air that day... we can still feel it today. Everything felt exactly as it should.
When Hoobla.is went first live, 30 specialists were offering their expertise through Hoobla. Today, that number has grown to more than 650, and over 300 companies, public institutions and municipalities have used Hoobla's services.
That tells us one thing: there is a real need for more flexible ways for organisations to access expertise.
From the very beginning, the idea behind Hoobla has been simple. Companies should be able to access the right expertise when they need it, to the extent they need it and for as long as it suits their business.
Sometimes, what is needed is a CFO one day a week. An HR Manager at 10–20% capacity. A Project Manager to lead a specific project for a few months. A Quality Manager to improve processes. A Bookkeeper for a few hours a week. Or a CTO to lead technology development without immediately hiring someone full-time.
And sometimes, what is needed is simply an experienced Management Consultant who can help leaders see things from a new perspective and drive change forward.
That is exactly what Hoobla has been about for the past five years: connecting companies with the right expertise, exactly when they need it.
To celebrate our fifth anniversary, we have taken another step towards making it even easier for companies to bring in the expertise they need.
We have created new shortcuts for some of the specialist roles that companies regularly look for on Hoobla.is.
You can now go directly to Hoobla and request:
When you use one of these shortcuts, the project description and the skills typically required for the role are already in place. This means you don't have to start with a blank page or figure out how to structure the project yourself.
Simply choose the service you need, tailor the project to your requirements if necessary, and submit it.
Then Hoobla takes it from there.
Relevant specialists within the Hoobla network can submit proposals for your project, and you choose the specialist who is the best fit for your needs.
Looking back at Hoobla's first five years, one of the things we are most proud of is the incredible variety of projects we have seen.
Hoobla is no longer simply a way to find a specialist for a specific, short-term project. Companies use specialists through Hoobla in many different ways – from projects lasting just a few weeks to long-term collaborations where a specialist effectively becomes part of the team at a low level of engagement, perhaps joining the company just once a month or whenever needed.
This means that a small company can access the same level of experience and expertise as a much larger organisation, without having to build every role in-house.
It can reduce fixed costs, increase flexibility and enable companies to bring in exactly the expertise they need, when they need it. And ultimately, it can significantly strengthen their competitiveness.
A lot has changed since Hoobla launched five years ago. Technology has evolved, the labour market has changed, and companies are increasingly open to new ways of building teams and accessing expertise.
But the foundation of Hoobla remains the same.
We want to make expertise more accessible, the labour market more flexible, and make it easier for companies to access the right expertise exactly when they need it - without making things complicated.
The new shortcuts are Hoobla's anniversary gift to you. They may be a small step for Hoobla, but they can be an important step on your journey towards success.
Happy 5th anniversary, Hoobla. 💚
Harpa MagnusdottirFounder & CEO