
26 október, 2026 - 17:57

We lock our doors when we leave home, install alarm systems and insure our properties against damage. But what about our company's most valuable assets – its data, information and IT systems?
Are they just as well protected?
In recent weeks, reports of serious security vulnerabilities have reminded us that cybersecurity isn't something we can simply add to our to-do list and think, "We'll look into that when things quiet down a bit."
Unfortunately, hackers don't wait for a convenient opening in our calendars!
On October 21, Iceland's national broadcaster, RÚV, reported serious security vulnerabilities affecting PHP, a widely used programming language, potentially putting numerous websites at risk, both in Iceland and internationally.
The vulnerabilities were so serious that some Icelandic websites were temporarily taken offline while security measures were implemented.
And this is far from an isolated incident.
In 2023, Icelandic automotive company Brimborg suffered a major cyberattack in which its data was held hostage. The following year, Árvakur, the publishing company behind the Icelandic newspaper Morgunblaðið, experienced a significant cyberattack that disrupted its operations.
These aren't scenes from a Netflix thriller. These are not the only companies in Iceland who have experienced this. This is the reality!
And it affects us all.
Sound familiar?
The truth is that cybercriminals don't always choose their targets based on size or reputation. Automated attacks can target vulnerable systems regardless of who owns them.
And it doesn't always take a sophisticated attack to cause serious damage. Outdated software, weak passwords or inadequate access controls can create unnecessary risks.
The consequences can be costly:
The question isn't simply whether your business could become the target of a cyberattack, but how well prepared you are if something happens.
Not at all!
And here's the good news.
Not every company needs a dedicated cybersecurity department or a full-time specialist on its payroll all year round.
But every company needs access to the right expertise when it matters most.
That's where Hoobla comes in.
Through Hoobla, businesses and organisations can easily access experienced information security and cybersecurity specialists, whether for a specific project, temporary support or ongoing advice on a part-time basis.
This could include:
At Hoobla, we believe businesses should have access to specialist expertise without always having to commit to hiring someone in a permanent, full-time position.
Sometimes, a focused project lasting just a few weeks is enough to assess the situation and implement important improvements. In other cases, having an experienced specialist available for a few hours each month may be the better solution.
And that's exactly where Hoobla makes a difference.
With a network of more than 650 specialists, executives and consultants, Hoobla helps businesses find the right people for the right projects.
You define your needs, receive proposals from qualified specialists and choose the solution that best suits your business.
No complicated recruitment process. No unnecessary long-term commitments.
Just the right expertise, exactly when you need it.
It's easy to put off tasks that don't seem urgent. Especially when everything appears to be running smoothly.
But when it comes to cybersecurity, taking preventive action can make all the difference.
So here's a question for you, business leader:
If you arrived at work tomorrow and couldn't access any of your IT systems, would you know exactly who to call and what to do next?
If your answer is "not quite", now might be the perfect time to bring in an expert to assess your security.
Don't wait for the next cyberattack. Stay one step ahead.
👉 Find the right specialist through Hoobla
Less stress. More progress with Hoobla!
Harpa MagnusdottirFounder & CEO